| Target group |
Key Change Objectives |
Communication Approaches |
Beneficiaries:
Visually impaired children & their parents |
1) To create demand by:
i) enhanced understanding, particularly amongst poor communities of benefits and importance of teaching VIC.
ii) breaking down prejudice and overcoming negative stereotypes |
Most approaches will involve work at the community level:
i) Influencing community leaders and gatekeepers
ii) DPOs can help lead work in the community
iii) Using ambassadors
iv) Getting successful VIC to tell their stories
v) Case stories for radio, local theatre, etc.
Some global materials may be useful but most of this strategy will have to be developed at the national level or even at more local levels.
|
Education professionals:
Head-teachers, mainstream teachers, administrators, special needs teachers and institutions |
1) Convince mainstream educationists that they need to educate VIC _ win their hearts and minds
2) Subsequently be clear as to what support they can expect and access. |
i) Using their peers who have positive experiences to spread the word
ii) Publications and videos etc. showing successful VIC and their teachers & schools.
i) Providing teaching support materials and/or advising where they can get them
ii) Support to curriculum development & teacher training
|
Decision Makers
and the Media
Politicians, ministry of education officials
and the media |
1) Inclusion of EFA-VI in government policy and getting them to treat it as a priority. |
i) Brochures/concept papers that explain EFA-VI campaign
ii) Global information to show magnitude of the task and what is needed.
iii) Briefing notes that outline the key facts and advocacy points.
iv) Briefing notes on "rights based issues" e.g. link to EFA; the second MDG and the UN conventions on the rights of the child and on disability
v) Production of media kits.
vi) Using the media to spread news of our campaign and to help advocate
vii) Identification of key spokespersons and champions in each country
viii) Make link to international funding already available for EFA and potential for success
|
Funding Agencies
Individuals;
Corporate Bodies, Trusts & Foundations, Multi and Bilateral donor institutions. |
1) To raise funds to support the campaign.
2) To ensure funding is available in countries to implement EFA-VI |
i) development of a fundraising strategy
The different types of funding agencies will need very different types of materials and communication strategies to get them to provide funding support.
|
Partner organisations
Other development agencies, UNESCO, UNICEF, DPOs etc. |
1) To mainstream the teaching of VIC in general development programmes
2) To co-ordinate and share information
|
i) Similar materials used in points i, ii, iii and iv for the decision makers.
ii) The national plans prepared for each EFA-VI country
|
.doc file )